The brand sent me the mascara to try and granted me an interview with the product development team all the way back in March 2020 - and we all know what happened around then. Benefit took roughly four years of development and 75 different iterations to nail the perfect brush and formula, which it originally planned to release last July. So, uh, why have I been harboring this mascara secret for so long? Because the path to this product release has been long and tumultuous, to say the least. I should also mention that Benefit has patented its wiper and magnetic brush technology, so it's very unlikely that you'll be seeing similar mascaras hit the market any time soon. So every time you use it, the brush is evenly coated in just the right amount of mascara. So not only do my lashes look longer and fuller than normal, I can get them that way in a fraction of the time.Īnd I haven't even mentioned the other innovative thing about this mascara: the "wiper." Do you ever pull a mascara brush from its tube and think, "Holy shit, that's way too much," so you've got to wipe half of it off? For They're Real! Magnet Mascara, Benefit made the opening of its tube slightly smaller than necessary so that it scrapes away all the excess product from the brush as it's being pulled out. I usually spend loads of time trying to get my brush into every little nook and cranny of my eye, but the magnetic pull of this formula against the brush does all of that for me. You can get the mini version of the mascara from:ĪSOS – They have 20% off currently with code: CHARM so it’s only £10.The force of the magnet is subtle, so you can't feel it working - but you can see the results immediately. If you want to try the mascara, I’ve seen a few retailers do mini versions for only £13.50. I’d actually either recommend you get it from Feel Unique as they offer free delivery on orders over £20. You can get the latest addition to Benefit They’re Real mascara range for £24.50 from a number of places online. So, if you are looking for the perfect magnetic mascara for yourself without wasting money on “trying” various mascaras, “They’re Real Magnetic Mascara” is for you! Last but not least is that the packaging is also really cute and has magic on the lid of the mascara. So apply with a short break in between for the formula to dry down a little. It does flakes after 3 coats are applied and worn for more than 6 hours. They’re Real Magnetic Mascara is gre at and a must-buy for all the people with short and curly eyelashes. Look Fantastic as they do free delivery over £25 or So, let’s just quickly get answers to your questions and see if the Benefit They’re Real Magnetic Mascara” is for you or not! In this post, I have reviewed “Benefit They’re Real Magnetic Mascara”, and I have covered all the points that you must be thinking about the magnetic mascara. Listen, I’ve been there, I mean, how many times have you bought mascara, but somehow you didn’t get the results you were expecting? I’m sure there is at least one time when you’ve regretted buying mascara that didn’t live up to its claims, and it was just money down the drain.īut trust me, not all hope is lost when it comes to mascara. If you just nodded your head slightly, then this post may be for you! If you are part of the short and curly lashes gang or someone whose makeup kit is filled with endless mascaras but still willing to try what’s new? False lashes have been my go to, but when that Benefit were releasing a new mascara, I knew I had to try it. Quite frankly, I didn’t even get the stick to be honest. When they were handed out eyelashes, I definitely got the short end of the stick.
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